Jeffrey Barker

Partner with O’Melveny & Myers LLP

Jeff Barker received his Bachelor of Arts Degree (summa cum laude) from Tufts University in 1989, then went on to earn his law degree from the University of California Los Angeles School of Law in 1993, where he was Chief Managing Editor of the UCLA Law Review and a Distinguished Advocate in the Moot Court Honors Program. Mr. Barker currently serves as the Chair of the Advertising, Marketing & Branding Group at O’Melveny & Myers LLP, an international law firm.

Over a three-decade career, Mr. Barker has had leading roles in numerous multidistrict litigation proceedings and class actions, as well as other business disputes, including:
Lead counsel for footwear company in obtaining dismissal with prejudice at the pleadings stage of putative statewide class claims alleging consumer fraud, negligence, and breach of warranty and contract theories arising out of asserted defects in children’s lighted footwear. Guajardo v. Skechers U.S.A., Inc., 2021 WL 4302532 (C.D. Ill. Sept. 21, 2021).
• Lead counsel for operator of senior living communities in statewide class action asserting claims under the Americans with Disabilities Act, Unruh Act, and various consumer protection and elder financial abuse statutes on behalf of present and former community residents. Stiner v. Brookdale Senior Liv., Inc., 810 Fed. Appx. 531 (9th Cir. 2020).
• Co-lead counsel for multiple defendants in obtaining dismissal with prejudice at the pleadings stage of 43 nationwide and statewide class actions asserting false advertising and consumer protection statute violations arising out of alleged misrepresentations in connection with pay-per-view boxing match. In re Pacquiao-Mayweather Boxing Match PPV Litig., 942 F.3d 1160 (9th Cir. 2019).
• National counsel for subsidiary of publicly traded pharmaceuticals company in state and federal multidistrict litigation involving over 25,000 product liability claims relating to transvaginal polypropylene mesh products.
• Co-lead counsel for footwear company in multidistrict federal litigation and state court mass actions involving regulatory, class action, and individual claims for alleged false advertising, consumer protection statute violations, and personal injuries related to rocker bottom and other toning shoes.
• Member of team that defended the former President, COO, and CEO of Enron in a four-month criminal trial and in civil proceedings in federal multidistrict litigation and state courts.

A recognized authority on advertising law, Mr. Barker authored the chapter on that subject in the multi-volume treatise Business and Commercial Litigation in Federal Courts, now in its fifth edition.

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